Face Tape foundation, by Tarte… A Review

Repost from fall 2019:

Lately, I’ve become a bit of a product junkie. So, I figured what better way to get more benefit from my spent dollars, than by writing honest product reviews. It would also allow me to share my experiences with using different products, and their performance. In the following article, I will review Tarte’s face tape foundation and Too faced born this way foundation, and their performance.

Earlier this year I decided to do a 30-day makeup challenge. In order to regain my personal time, I challenged myself to wear makeup for 30 days. In the end, I regained my love for wearing makeup and 6 months later, I’m still in love, and more in love than I was years ago. During this time I’ve tried a few new foundations. One of the first ones was Physician’s formula healthy foundation, which didn’t exactly agree with my skin. I found a shade that worked for my complexion but I broke out every time I used it.

After trying out a few different mascaras, and trying out Tarte’s “Lights, camera, lashes” 4 in 1 mascara (which I found I really liked), I thought I’d give their face tape foundation a try. Especially since discovering that their shape tape concealer was such a cult favorite, which worked for me, as well.

Face Tape foundation

Tarte Face tape foundation comes in a nice plastic bottle with a pump. I prefer a pump, as it helps dose the product, and prevents waste. It has a cute top that is golden and has a lavender design that looks like lavender tape crossing the top.

Claims: A full-coverage matte foundation that magnifies and brightens the complexion. Long-wearing, transfer-proof, hypoallergenic, waterproof, and sweat-proof.

Tarte’s face tape is available in 50 shades, ranging from the lightest most porcelain shade to the deepest darkest chocolate shade. They also have neutrals, pink, peach, and yellow undertones available. With a bit of trial and error, I was able to find a suitable shade for myself. I’ve been primarily wearing this foundation for the past two months. During these months I hadn’t given the claims much consideration until I decided to write this review. One thing that’s for sure, is it’s a nice foundation because If it wasn’t, I would’ve returned it!


I usually use a beauty blender to apply my foundation and concealer, to cut down on time. However, using a brush will give the best coverage. With my beauty blender, Face tape is still pretty full coverage upon application. The finish is a soft matte, and I don’t find it to be drying to the skin. The drying time is pretty quick.

Claims and wear

As far as their claim of being sweat proof and waterproof goes, I only tested out the sweat-proof claim, as I wore this foundation completely during the hot and humid summer months in South Carolina. By the end of the day, the only place where my foundation and concealer wore off was on my nose. To be completely honest, I wouldn’t even count the nose since I blow it frequently, and it’s where my foundation usually wears off first since I wipe often. Just the other day I tried something a little different and my makeup lasted for 12 hrs on my nose.

The Transfer-proof claim was tested all summer long. I had a slight transfer onto my phone if I used it, but I was able to find a way to decrease if not completely eliminate transfer. This was a simple hack. After applying my foundation, and the foundation dried, I blotted my entire face. Then after the complete makeup application, I made sure to set my face with a good setting spray. There was no more transfer onto my phone after these steps were taken.

The hypoallergenic claim is definitely something I was able to test. I easily get bumps on my face if I use the wrong product. With this product, there wasn’t a reaction to my skin. I’ve worn it for months, and am actually currently wearing it as I write this article. It also doesn’t settle into fine lines, which is a plus for many of us.

Color options and final thoughts.

This is my favorite foundation at the moment, and I would definitely recommend it to anyone to use. If you are considering purchasing this foundation, I would go try the colors that you think are closest to your complexion in a store.

When I first purchased it, I tried color matching online and was wrong. I had a sample of a different Tarte foundation which was a close match to my complexion and decided to try their face tape foundation in the same shade. I found face tape to be too orange in the same shade, and ultimately went one shade down, which turned out to be deep sand.

Overall Tarte’s face tape is an affordable prestige foundation, and best of all, you can find it on sale at Ulta, and on Tarte Cosmetics website at times. The original price is 39.99, but when it’s on sale you can buy it for as low as 27.00. That’s a steal. You get 1 oz of product, and since it’s full coverage, a little goes a long way.

Meke wearing Tarte  face tape after six hours.
Meke…After wearing face tape for at least 6 hours.

Have you tried Face tape yet? Let me know in the comments below!

About Meke Montuori 7 Articles
Meke is a former Respiratory therapist and sleep technologist, with a background in Chemistry. S he currently works as a Health and medical writer, while living In South Carolina with her husband, two children, and two dogs.

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